Packaging Industry

4 Signs of Healthy Packaging

sturdy packaging

The packaging of a product is one of the most important factors, which have a strong influence on the customer's decision todo Yes purchased given product or not. This is because the packaging makes a first impression to the client.

It is important to ensure that a healthy package needs to have minimal excess empty space in the nave as this can lead to excessive damage as well as cost. Good, high-quality and strong packaging should not only preserve the consumer properties of the products, but also increase the shelf life without to worsen the quality. Except to protect the product from external contamination, she should and to ensure the safety of its use.

The design of a strong packaging packaging plays a very big role and is of exceptional importance. Today, many graphic designers, marketing and brand managers rely on the emotional aspect of impact of packaging on consumptionisthe beaters.



Here are some tips on how to recognize a healthy package:

► Check the overall condition of the packaging

Manufacturers of low-quality and counterfeit products often neglect and neglect the design of the packaging. An official merchant will always take care to produce a strong packaging, and will even pay special attention to the smallest details, design and packaging of their own goods. Look carefully in the package, paying attention to the quality of the print: the font must be legible and consistent throughout. Quality manufacturers always pack their goods well so that nothing gets damaged during transportation. Even the corners of the packaging must be flawless.

When you go shopping, what catches your eye and makes you want to buy a certain product? Many people buy goods based on the design of the packaging. In fact, 36% of consumers choose a product based on its packaging. Also, 64% of the customers try a new product because of the packaging design. It is for this reason that attention should be paid to the appearance of the given product and whether it has strong packaging.

Look at the package label

Any important information about the product should be on the back of the packaging and written in the language of the country in which it was produced and, of course, in the language of the country where you are buying it. The label must contain specific information about the specific product. If it can't be read because the text is blurry, the font is too small, or it's written in a language you don't understand, you'd better not buy it.

All official languages of the country where the good or service is sold must be printed on the label.

Furthermore, the labeling must not be presented in such a way as to make it appear as if the goods bear a mark of quality which it does not. However, it is important to know that some manufacturers use special symbols that are a sure sign of quality and will directly answer your question as to whether the product you are buying is wrapped in strong packaging.

► Product labels usually show:

• the name of the product;

• the name and address of the manufacturer and of the importer, if the goods are imported;

• the weight (if necessary), the type of goods, the expiration date, the conditions for its storage and the instructions for use, if necessary.

► Pay attention to the font

The logo is the face of any brand, and it deserves special attention. It is always made so that it cannot be tampered with: even after years of use, the logo will be easily recognizable. All fonts and symbols on the device and on sturdy packaging must be smooth, legible and indelible.

► Pay attention to the material

The material, be it plastic, rubber, or aluminum, plays a key role in creating a strong packaging and must be of high quality. Well-known brands do not skimp on materials. the plastic wrap must be smooth, without relief or other imperfections. A closer inspection of a fake product easily reveals cheap plastic with matte shades and uneven surfaces.

Important requirements for some types of goods:

a) Food packaging

In addition to the requirements listed above, certain foods require labels with information such as:

• the quantity of the listed ingredients in descending order;

• the weight of one package or the number of goods in the package;

• expiration date - "best before" or "to be used until" a certain date;

• storage instructions (for example, once unpacked, refrigerate);

• place of origin and percentage of alcohol in the product.


b) Medicines in human medicine

It is important for all outer packaging to display any information that is necessary for the correct administration of the medicine, including full safety advice about the medicine.

The outer strong packaging must also indicate information regarding:

• the type of medicine;

• composition, including active ingredients, dosage for one tablet;

• the content by weight, volume or units in one dose;

• the correct method of application and its use by the specified date.

Information regarding therapeutic indications and contraindications, any appropriate precautions, side effects, and individual warning signs should also be given.

c) Dangerous goods

These goods are subject to regulation by special laws that set some stricter requirements. With this type of goods, strong packaging is a must to ensure your safety.

The label must necessarily contain information about the name of the ingredient contained in the package, the origin of the product, a description of the individual risks arising from the use of the product.

Also, different danger symbols printed in black on an orange background must be indicated - they are identical throughout the European Union.





d) Other goods

For a wide range of goods, there is a requirement that the label contain specific information about the particular good, such as:

• The labels of cosmetic products - all their ingredients. Due to the small packaging size of such goods, the ingredient list is often published as a booklet (in paper format) and made available to customers upon request.

• Labels on textile goods must indicate the yarn (thread) composition.

• The labels of household appliances must contain information about energy consumption (energy labelling).

• In the case of new passenger cars, fuel consumption and CO2 emissions must be indicated (CO2 label).

• Shoe labels must provide information about the materials the sole, outer part and lining are made of.